Beer
Beer giants cultivate their crafty sideBig Brewers Acquire Small Brands, Create Niche Products to Adjust to Changing Tastes By Mike Esterl and Tripp Mickle December 28, 2014 5:43 PM
9.18.14 - What the type of beer you drink says about you!
Check out this picture of what type of beer you drink, says about you. I myself drink multiple types of beer. Usually whatever looks good that day or just go out on a limb to broaden my beer horizons. But just see what that hot girl is thinking when shes notices you downing your drink of choice out at your favorite watering hole.
via Bite
9.9.14 - New Guinness Blonde American Lager Beer is first in new Guinness Discovery Series
Posted August 13, 2014 at 1:11 PM by Press Release
LATROBE, Pa. and DUBLIN, – A beer with a dark past is coming to a store near you in September.
Guinness® Blonde™ American Lager, from the makers of iconic Guinness Stout, is made in the famed American brewing city of Latrobe, Pennsylvania. Guinness® Blonde™ American Lager uses American hops and Guinness’ world famous 125-year-old Guinness yeast.
“From sports bars in Texas to truck stops in Iowa to backyard barbeques in Montana to trendy Manhattan bars, Guinness® Blonde™ American Lager brings the taste, color and character of great American beers and fuses them with the heritage and artistry of the Guinness tradition begun in 1759 by Arthur Guinness,” said Doug Campbell, Guinness Brand Director.
As lagers continue to gain favor among beer drinkers in the U.S., Guinness Master Brewers in Dublin have collaborated with brewing experts in the U.S. to create a one-of-a-kind taste in American Lagers. Guinness® Blonde™ American Lager is a complex, flavorful lager with a floral, hoppy aroma that is a combination of Mosaic™, Willamette and Mount Hood hops. Combining these American ingredients with the world famous 125-year-old Guinness yeast intertwines two brewing traditions – Guinness and American.
“It was great to be a part of the legendary Guinness brewing team for the creation of a unique tasting American Lager and be able to add some of my American influences throughout the brewing process,” saidJoe Gruss, an American brewmaster who is a member of the Guinness Blonde brewing team. “In the end, we were able to combine Guinness artistry and American brewing techniques for a crisp and refreshing-tasting beer.”
Guinness® Blonde™ American Lager is the first release in the Guinness Discovery Series™, an innovative concept showcasing a range of new ‘fusion brew’ beer options, all to be released under the Guinness trademark.
“Beer drinkers’ tastes are evolving and people are looking to try different flavors and styles, and we’re excited to show what Guinness is capable of beyond the traditional dark stout with Guinness® Blonde™ American Lager,” said Doug Campbell, Guinness Brand Director. “The beauty of this beer is that we’re able to produce a characteristically American-style lager, while fusing the standards of quality and taste expected of Guinness with a taste profile and color characteristics long loved by traditional American beer drinkers.”
The Guinness Discovery Series™ will feature an array of beers that combine the Guinness brand’s European brewing expertise with different brewing styles and techniques. The series will release these fusion brews bi-annually, beginning with Guinness® Blonde™ American Lager, providing new ways for fans of the brand and beer drinkers to experience Guinness, responsibly.
Available in a 12 oz. bottle (5% ABV), 6-pack, with a suggested retail price of $8.99, Guinness® Blonde™ American Lager is best enjoyed cold and straight from the bottle or served in a 16 oz. Guinness branded glass. Guinness® Blonde™ American Lager will be on shelves nationwide beginning in mid-September 2014.
Whether enjoying a new Guinness® Blonde™ American Lager, or any Guinness beer, please drink responsibly.
About Guinness®
The Guinness® brand enjoys a global reputation as a uniquely authentic beer and the best-selling stout in the world. Famous for its dark color, creamy head and unique surge and settle, this distinctive beer originated at the St. James’s Gate brewery in Dublin, Ireland. Over 10 million glasses of Guinness beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year. Guinness beer is available in well over 100 countries worldwide and is brewed in almost 50. Additional information about the Guinness brand can be found at www.guinness.com.
About Diageo:
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
LATROBE, Pa. and DUBLIN, – A beer with a dark past is coming to a store near you in September.
Guinness® Blonde™ American Lager, from the makers of iconic Guinness Stout, is made in the famed American brewing city of Latrobe, Pennsylvania. Guinness® Blonde™ American Lager uses American hops and Guinness’ world famous 125-year-old Guinness yeast.
“From sports bars in Texas to truck stops in Iowa to backyard barbeques in Montana to trendy Manhattan bars, Guinness® Blonde™ American Lager brings the taste, color and character of great American beers and fuses them with the heritage and artistry of the Guinness tradition begun in 1759 by Arthur Guinness,” said Doug Campbell, Guinness Brand Director.
As lagers continue to gain favor among beer drinkers in the U.S., Guinness Master Brewers in Dublin have collaborated with brewing experts in the U.S. to create a one-of-a-kind taste in American Lagers. Guinness® Blonde™ American Lager is a complex, flavorful lager with a floral, hoppy aroma that is a combination of Mosaic™, Willamette and Mount Hood hops. Combining these American ingredients with the world famous 125-year-old Guinness yeast intertwines two brewing traditions – Guinness and American.
“It was great to be a part of the legendary Guinness brewing team for the creation of a unique tasting American Lager and be able to add some of my American influences throughout the brewing process,” saidJoe Gruss, an American brewmaster who is a member of the Guinness Blonde brewing team. “In the end, we were able to combine Guinness artistry and American brewing techniques for a crisp and refreshing-tasting beer.”
Guinness® Blonde™ American Lager is the first release in the Guinness Discovery Series™, an innovative concept showcasing a range of new ‘fusion brew’ beer options, all to be released under the Guinness trademark.
“Beer drinkers’ tastes are evolving and people are looking to try different flavors and styles, and we’re excited to show what Guinness is capable of beyond the traditional dark stout with Guinness® Blonde™ American Lager,” said Doug Campbell, Guinness Brand Director. “The beauty of this beer is that we’re able to produce a characteristically American-style lager, while fusing the standards of quality and taste expected of Guinness with a taste profile and color characteristics long loved by traditional American beer drinkers.”
The Guinness Discovery Series™ will feature an array of beers that combine the Guinness brand’s European brewing expertise with different brewing styles and techniques. The series will release these fusion brews bi-annually, beginning with Guinness® Blonde™ American Lager, providing new ways for fans of the brand and beer drinkers to experience Guinness, responsibly.
Available in a 12 oz. bottle (5% ABV), 6-pack, with a suggested retail price of $8.99, Guinness® Blonde™ American Lager is best enjoyed cold and straight from the bottle or served in a 16 oz. Guinness branded glass. Guinness® Blonde™ American Lager will be on shelves nationwide beginning in mid-September 2014.
Whether enjoying a new Guinness® Blonde™ American Lager, or any Guinness beer, please drink responsibly.
About Guinness®
The Guinness® brand enjoys a global reputation as a uniquely authentic beer and the best-selling stout in the world. Famous for its dark color, creamy head and unique surge and settle, this distinctive beer originated at the St. James’s Gate brewery in Dublin, Ireland. Over 10 million glasses of Guinness beer are enjoyed every single day around the world, and 1.8 billion pints are sold every year. Guinness beer is available in well over 100 countries worldwide and is brewed in almost 50. Additional information about the Guinness brand can be found at www.guinness.com.
About Diageo:
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
8.26.14 - What The!?!! A 99 pack of beer in Austin
So....... for this beer run you will need 2 grown men and a pickup truck.
The Austin, Texas brewery Anytime Ale has created a 99 pack of BEER! The beer goes by the name Peacemaker Anytime Ale, which is supposed to be so light, balanced and refreshing that it can be drank well..anytime. Right now though, it is only found in Austin stores and going for $99 or $1 a beer. What a good time to be 21 again...sigh!
The Austin, Texas brewery Anytime Ale has created a 99 pack of BEER! The beer goes by the name Peacemaker Anytime Ale, which is supposed to be so light, balanced and refreshing that it can be drank well..anytime. Right now though, it is only found in Austin stores and going for $99 or $1 a beer. What a good time to be 21 again...sigh!
8.06.14 - How to play flip Cup
Everybody's probably seen this played on The Tonight Show with Jimmy Fallon and whatever beautiful woman he has on. The rules seem simple and they are. But here's a video to show you how anyways. Have fun!
7.26.14 - Best thing Ever! Keurig System for Beer.
Below is a video of probably the best thing ever invented. Yeah probably! Its a counter top tap system made by Synek. You just fill up the gallon size air tight bag with your favorite draft beer from a keg, brewery or bar tap. Then take it home clip it in and enjoy. Its the same concept as the Growler, but stays fresher longer. The guys from Synek have received funding through their kick starter page and the first ones are set to bent shipped out in 2015 at the per-ordered price of $299. Watch the video below to see the awesomeness!
7.21.14 - 26 Drinks mixed with Beer
GridIron Punch
Buzzfeed.com put together a list of 26 drinks that mix either multiple beers or beer with another ingredient. Some are you common ones like Michelada, Lemon Shandy and Black & Tan. But then there are plenty of unknown, what the.... ??? ones on the list, like the Dirty Flower. Sounds like a good time in Bangkok and not a drink.
CLICK HERE TO GO TO BUZZFEED.COM AND VIEW FULL LIST
CLICK HERE TO GO TO BUZZFEED.COM AND VIEW FULL LIST
7.02.14 - Ten American Beers to Enjoy for the Fourth of July
To celebrate American Freedom, there's nothing better than enjoying an ice cold one. So this year you can remember the reason for the holiday every time you pick one up. Happy Fourth Murica!
